By mr euro 
Finding the right place for a modern office is a one-off decision you will ever make as a business leader. It’s not just about finding your business a space in a growing marketplace; it is also about refining your brand identity, attracting high-value clients, and networking with the best in business. Do you know that companies that invest in prime office locations often experience a 3x jump in profitability compared to businesses that don’t? If you are struggling to make up your mind and still want to invest in a prime office location, here are a few benefits worth considering.
A prime location often provides access to luxurious amenities.
If you’re hungry and you want to eat out, you can find some of the best food chains around the corner. Brands like McDonald’s, KFC, Tim Horton, or Starbucks, these are just a few big names that you can find within the vicinity; you can also find parks and other landmark areas to sit out & vent while enjoying your favorite meal with a hot cup of coffee.
If you are a workaholic and a fitness freak, having a gym nearby is also a blessing. A prime location often comes with interesting workout facilities within the area, such as health spas and relaxation centers. You can also find saunas and steam bath options, along with swimming pools, to enjoy a casual swim. There are also organic shops where you can enjoy your favorite smoothies and drinks to support a healthy lifestyle.
A prime location comes with plenty of networking opportunities.
For example, prime buildings (Grade A) often have a 4.5% lower vacancy rate compared to offices in non-prime buildings. This is largely because companies want to set up stores at high-end locations to attract Millennials and Gen-Z talent who value workplace “experience.” Many Millennials and Gen Z individuals want to work at places where they can socialize and network with some of the best talent. They aim to connect with high-value individuals, skilled experts, and individuals with market exposure. It’s where prime buildings let them socialize with such.
Many prime locations often host industry gatherings and exhibitions, providing an effective networking opportunity for attendees. These symposiums often spark fresh ideas and lead pathways to better business opportunities. It can also lead to chances of meeting new people within the industry. Whether you’re in software, technology, business, commerce, or any other field of choice, a prime location offers you a chance to meet plenty of individuals and add them to your LinkedIn or personal connections.
Although, setting up an office space in itself is a costly investment, it does offer you better profit returns in the future. When you have an office in a prime location, it increases your value by providing an opportunity to connect with other renowned brands. The locality in itself will offer you a corporate upgrade, which leads to better sales opportunities. If you’re located in a prime location, people understand that you will charge a high price to sustain standards and therefore, only come to you if they are willing to spend that budget. For instance, if you start a clothing line at a prime location, you will charge premium rates compared to other markets. Similarly, if you’re running a software startup, your charges will likely be a leg up based on the premises where you’re working. This is the compound effect that you will receive when working in such areas. Your customers will understand that when they do business with you, they are not just paying the brand, but also the people associated with it.
Speaking of the working class, having an office in a prime location gives your business access to high talent. Whether it’s sales, operations, or any other department, you can attract the best talent to bring your store to life. Good talent is often hard to find, but a prime location is full of such people. It’s not just the people, it’s also the vibe of the space that sets the environment. A store or an office in a prime environment will only provide you with individuals who can perfectly replicate that essence within your own workspace. Not only that, but such individuals are also capable of attracting investors and stakeholders who frequently visit these areas for growth. Let’s assume you’re planning to work on an idea and need funding for it. You can attract funding and roll out your ideas attentively.
Your first impression matters, and the location of your business often defines it. Having your store in a prime location will instantly elevate your brand’s standard, establishing your enduring credibility. A prime office location instantly raises your standards manifold. Imagine a client coming to your store in a prime location, such as a retail shop for lease in Jeddah in a Grade A building. If they are roaming within Tahlia Street, they have already come prepared with a budget, and they are aware that you will charge them relatively more compared to other stores in the digital space. When clients walk into a classy space, the location in itself will compel them to pay what you ask.
Easier Client Access
Prime locations often open gateways to clients and partners. Prime areas often have nearby access to airports, highways, hotels, and business districts, which simplifies meetings and encourages more in-person interaction. As a result, businesses can establish high-value deals with customers. There are many moments when clients want to visit your business and meet the company owner and the team. If your business is located in a prime location, your clients will not only come to visit you but will also feel impressed. A prestigious area increases foot traffic and strengthens your relationship with both new and existing clients. Your office becomes a natural meeting point within the business ecosystem.
There are many benefits of investing in a prime office location. However, we have only shared a few which are the most important ones. An office in a prime location shows greater visibility, improved branding, convenient access to resources, and a better overall business reputation. If you’re planning your next phase of business growth, now is the time to think beyond square footage.
Define your success by choosing the best prime location for your company.